What is the prize?

In May 2011 the national IYME award winners will travel to the UK for a one week all-expenses paid industry programme to develop opportunities for commercial and collaborative work in future.  The programme will include:

Previous companies involved in the programme include: Academy Music Group (Brixton Academy et al); MAMA Group (Barfly, Stephen Budd Management, The Great Escape); Somethin’ Else; Universal Music; Cantaloupe Group (Big Chill Festival, Cargo); Koko; BBC Radio; Ninja Tune; 4AD; Domino Records; Primary Talent International; Union Square Music; Onedotzero; CMO Management; SJM Concerts; O2 Arena; Rough Trade; Last.fm; 7digital; Songkick; Soundcloud; Mixcloud; and others!

More info about The Great Escape: 12-14 May 2011 www.escapegreat.com

Since being founded in 2006, The Great Escape has been firmly established internationally as the leading event for showcasing new music. Taking place in Brighton over 3 days in May, The Great Escape kick starts the festival season, introducing 15,000 music lovers to the key artists and sounds of the year. With over 300 bands playing in 30 venues over 3 days, The Great Escape is the key date in the music calendar. In addition to pre-publicised performances, impromptu street gigs spring up all over town. The Alternative Escape, numerous club nights, label parties, industry showcases, unique collaborations and outdoor gigs all add to the festivities.

Running alongside the main festival is The Great Escape Convention. A variety of insightful industry talks, panel debates, targeted networking sessions and keynote speakers. It brings together 3000 delegates annually from across the globe to discuss, evaluate and share the new approaches that are emerging for developing, launching and monetising artists and music rights.  Panellists confirmed so far include

BRIT winning record producer Paul Epworth (Cee-Lo Green, Florence & The Machine, Plan B, Bloc Party,, Friendly Fires, Adele), Martin Goldschmidt of Cooking Vinyl and Essential, Alan Pell from BMG UK, and David Bianchi from Various Artists, who manages Carl Barat and Killing Joke among many others.

At The Great Escape all YCE music participants will have the opportunity to attend all activities within the conference as well as a wide variety of gigs throughout the three days.