What will be judged?

IYME award jury will look at the following qualities of a creative entrepreneur:

Entrepreneurial ability

• Risk taking: Can assess, enjoy and face risks, with the skills/initiative to successfully drive ideas forward
• Passion for their creative sector: Creative entrepreneurs are the mediators that bring creative products to the market and require an ability to talent spot, respect, understand and manage creativity
• Corporate skills: Business acumen, commercial awareness, managerial ability, vision and strategy
• Interpersonal skills: Ability to sell an idea, negotiate and network

Innovation/ development of new business models

• Finds new, innovative ways to take creative work to audiences and communities – new models of production, distribution, value – highlighting the wider social, economic and cultural benefits in doing so
• Original ideas and the flexibility and self-confidence to take these to market

Leadership ability/potential to change their sector

• Leadership ability: Have the vision to combine their creative and entrepreneurial skills to be a leader in their national creative community.  Ability to share the lessons of their IYCE experience with others.
• Agent of change: ability to make a difference – as not merely successful in business terms but also intervenes in the domestic market to impact positively on its infrastructure.

Market awareness and understanding

• Market awareness: Knowledge of the local market situation and their role in it
• Ability to spot gaps within the market and exploit these opportunities into real solutions

International outlook and ability to network with the UK/globally

• International outlook: Wants to develop a mutually beneficial culture of personal/professional engagement and collaboration with the UK, and to benefit from dialogue with other international participants and is keen to develop future international projects